Sure — Facebook, Twitter, and YouTube are great. But the ultimate goal of all your online efforts is to get folks to visit YOUR OWN website, a place where YOU control the user experience and can encourage fans to take specific actions that will support your music-making career (like buying a CD, downloading a new demo, or purchasing concert tickets). Getting folks to visit your website isn’t an ONLINE-ONLY effort, though. It’s important to tell people in the “real world” where they can find your website, too.
Here’s a list of 21 ways someone might come across your website
Are you taking advantage of all of ‘em?
1. Search on Google, Bing, etc. Someone types in your artist name or a keyword phrase into a search engine and your website shows up in the search results. Click! Bam.
2. You announce your website’s URL at shows when listeners are most engaged. And it’s a memorable URL, right?
3. Real-world conversations. At the grocery store, at the barbershop, on an airplane, you tell someone you’re in a band and say “check us out at <MyBandName Dot Com>.”
4. Business cards — simple, simple.
5. Your URL is included on your CD or vinyl artwork — simple, simple.
6. Your URL is listed on concert posters and fliers — simple, simple.
7. Your website content gets shared on Twitter, Facebook, other blogs, etc.
8. You link to your website from your social media profiles (Facebook, Twitter, Google+, Pinterest, LinkedIn, MySpace, etc.)
9. The signature of your email links to your website.
10. The footer of your email newsletter (and lots of the content within the email) leads to your website.
11. Link exchanges, blogs swaps, oh my! Do a guest-post a blog in your industry. Link back to your site in the article. Voila!
12. Your URL is displayed on all your promo materials: press release, one-sheet, press kit, and EPK.
13. Your website URL is written right at the top of your YouTube video descriptions.
14. Annotations in your YouTube videos mention your website.
15. The YouTube video itself displays your URL.
16. Your URL is mentioned in TV or radio advertising.
17. You or the show’s host mention your website in a radio or podcast interview.
18. Your website gets mentioned by the music press. This could include magazines, newspapers, blogs, etc. — in either interview pieces, album reviews, show previews, and more.
19. Your URL is listed on a record label or music collective’s website or catalog.
20. Paid online advertising (Google ads, Facebook ads, etc.) links back to your website.
21. Sky writing, Telepathy, Hypnotism, Prophecy — because you’ve got to cover every angle!
Source: Host Baby